Google Ads vs. Facebook Ads

GuestBrands • January 4, 2022

Google Ads and Facebook Ads are the two most prominent players in the online advertising market. Furthermore, an ideal blend between the two enables you to enjoy the perks of both platforms while allowing you to shift the budget and strategy as per the ongoing objectives. However, a one-to-one comparison between both can yield you critical insights about each platform. Moreover, it is essential to remember that each platform is an umbrella to its significant subsidiaries. For instance, talking about Facebook also highlights Instagram, WhatsApp, and Facebook Messenger, while Google includes YouTube (the second largest trafficked site in the world after Google).

Listed below are the significant differences between Google Ads and Facebook Ads you should remember to speed up your business’s productivity:

Reachability and audience targeting

Google is the leading advertiser that fields billions of search queries every day, creating a significant opportunity for businesses to reach dozens of leads.

However, while using Facebook, people share an abundance of information about themselves, including their life events, hobbies, interests, and profession. Therefore, while using Facebook Ads, such information can help you quickly reach out to your targeted audience, empowering you to generate more relevant leads.

Type of advertisement

Google Ads bids both display and search network advertising to its users. This allows businesses to execute either of the following two options to reach new leads:

Create ads in the search results.
Display ads on different websites.

Whereas all Facebook Ads are visuals that add an exciting and engaging tone for your audience. Visual elements such as images, videos, and carousel ads enable businesses to entice the targeted shoppers for your products and service offerings.

Branding and conversion rates

Conversion rates are the most critical part of any ad campaign as they help you earn sales, followers, sign-ups, or leads as per your set objectives. Money cannot equip you with the top advertising spot, but your content will. Therefore, regardless of your budget limitations, your ads on Google stand an equal opportunity and chance to compete with the top brands for relevant queries.

Whereas using Facebook Ads offers businesses with an impressive conversion rate rising upto and even above 10%.

Searchability

Using Google, you can easily target multiple keywords to obtain a high ranking for your ads. It empowers you to reach more people, leading to greater exposure. Furthermore, it allows you to access other targeted alternatives that go beyond words or phrases.

However, if you already have a database about your targeted audience or potential customers, you can simply upload the details to Facebook. This will allow you to directly reach out to your potential customers once the data is uploaded into your advertising campaign.

Which platform is best for your business?

There is no clear winner between Google Ads vs. Facebook Ads because both platforms offer value to every business type. This is because whether your business operates in either the business-to-business (B2B) or business-to-consumer (B2C) sector, efficient use of Google and Facebook will enable you to enhance your brand visibility, sales, and even store visits.

About us

We pride ourselves in providing "Technology Therapy"! Are you looking for practical solutions to establish a robust digital marketing campaign for your business? GuestBrands is here to help! We offer high-quality digital marketing and technology hybrid solutions to SMBs to transform their digital marketing efforts. Our services include, GBP/GMB Boosting and Optimization, Social Media Marketing, Facebook Ads, Instagram Ads, Content Marketing (Blogs), Web Development (websites), Database Rejuvenation, SEO, and Google Ads/YouTube Ads and now TIKTOK Ads.