Top 5 SEO Best Practices for Stronger Organic Traffic in 2022

GuestBrands • March 8, 2022

Search engine optimization is the heart of digital marketing. It enables your business to create long-term brand awareness and expand your reach, helping you earn more revenue and credibility. It supports your content marketing efforts, maximizes your PPC campaigns, and gives you a competitive edge over others while improving your website's overall user experience and functionality. SEO directly impacts your results and ranking in search engines. However, with continuous updates in Google algorithms and the massive influx of SEO tips & tricks all around, you may feel overwhelmed. But fret not, as we are here to help!

Below we tell you some of the most influential and practical tips to boost your website's organic traffic in 2022.

Develop content based on target keyword search

Every piece of your website's content should strive to comply with the search intent of your target audience. Therefore, regardless of the SEO tool you use, the software should offer you keywords based on the following elements:

Primary keywords

You should use these primary keywords as the primary focus of your content.

Secondary keywords

It is recommended to use secondary keywords frequently in the subheadings of your articles and pillar pages.

Supporting language

You can use these lower-level keywords in your overall content.

Moreover, you should also consider looking at the opportunities presented by long-tail keywords, as these lower-level phrases link a transaction-based search intent. Hence, it makes them ideal for enticing your potential customers down the sales funnel through your content.

Use attractive titles and headings

Titles and headings are distinctly different elements and occupy various aspects of your web page's code. While the title is located in each HTML document's <head> element, the <head> also serves as the container for each web page's metadata. This includes the document title, the language used for the page, and scripts for your analytical tools.

Write strong meta descriptions

The meta descriptions tag refers to the text block that shows up below the title in the search engine result pages. Therefore, similar to page titles, your page's meta description stays in the <head> of each page's HTML code. However, ‌remember that Google frequently rewrites meta descriptions once they analyze the intent of your content based on the audience's response to your website.

Include several internal links

Google examines every page of your website to check whether you have enough internal links (i.e., links to & from one page(s) to another). Therefore, you should ensure to interlink your web pages keeping the search intent in mind (particularly while selecting the anchor text). While Google does not specify the number of links to include, you can base this on your article's length as a rule of thumb.

Add a user-friendly layout and design

Your website's design is another critical yet frequently overlooked element that can significantly improve your business's search engine rankings. Regardless of their device of choice, Google wants its users to quickly find what they are looking for once they land on a particular page. Therefore, you should continually optimize your website and make it easy to navigate for your targeted viewers.

About us

We pride ourselves in providing "Technology Therapy"! Are you looking for practical solutions to establish a robust digital marketing campaign for your business? GuestBrands is here to help! We offer high-quality digital marketing and technology hybrid solutions to SMBs to transform their digital marketing efforts. Our services include, GBP/GMB Boosting and Optimization, Social Media Marketing, Facebook Ads, Instagram Ads, Content Marketing (Blogs), Web Development (websites), Database Rejuvenation, SEO, and Google Ads/YouTube Ads and now TIKTOK Ads.