A web directory is a website that accumulates links from other sites and categorizes them depending on their topics. These are typically done in hierarchical order, with the most general issues at the top and the specific ones below. Adding your website to a top-notch quality web directory can enable you to receive more links, further helping you improve your rankings in SERPs.
Check out the web directories listed below to understand how their features can help you enhance your business visibility while allowing you to drive traffic to your website.
Google business profile
Some top-notch search engines have their web directories. For instance, Google’s web directory —
Google Business Profile (previously known as Google My Business), is a powerful tool that links Google Maps and Google Search. This is particularly beneficial for your
local SEO.
Moreover, besides location and business details, it allows your targeted users easy access to your customer reviews and contact information. Remember that Google Business results typically appear at the top of the organic search results.
Therefore, consider taking the assistance of a reputed digital marketing expert if you are a local business owner or working with a tight budget, as Google Business profile will offer you the following features:
- Working hours, images, contact information
- Integration with Google Maps and Search
- Direct messaging
- Customer reviews
- Analytics and insights
- Dofollow links
Best of the Web (BOTW)
Best of the Web is a well-organized, easy-to-use business web directory with clear categories and an intuitive layout. Some key features of BOTW are:
- Editor’s picks
- Hand-reviewed sites
- Social media sharing
- Media uploads
- FAQs
- Deep linking and Dofollow links
- Coupons and specials
Therefore, you can consider using BOTW if you are looking for a web directory to use features such as deep linking or if reputation management is essential to your business.
Facebook business
Facebook is one of the effective social media channels because it acts as a traditional business directory with
Facebook Business pages that are indexable by Google. Therefore, take the assistance of a well-experienced digital marketing expert if you wish to display your working hours, location, contact information, and customer reviews. This can further help you entice the new audience and drive traffic to your website.
Better Business Bureau (BBB)
The Better Business Bureau is a web directory that enables the audience to find reliable and trustworthy businesses. It is one of the credible sources for the online audience. Therefore, it optimizes your business’s legitimacy and trust among your targeted audience. However, you should only consider opting for BBB if you do not mind going through an application process for accreditation and approval.
Yelp
Yelp is one of the most popular web directories that receives millions of unique visitors per month. It is a unique platform that helps businesses display their customer reviews. Critical features of Yelp include map integration, reviews and custom messaging, paid advertisements, business URLs, images, and contact details. You can incorporate Yelp in your digital marketing strategy if you are a restaurant or local business owner who wants to boost local SEO or are interested in running paid ads.
About us
