Free Digital Marketing Tools Every Small Business Owner Needs

GuestBrands • December 6, 2021

Digital marketing enables you to effectively promote your brand and assists you in strategizing better marketing techniques to entice the targeted audience. It helps you automate repetitive tasks, allows you to make a quick and factual analysis via data collection, and improvises your campaigns while assisting you in introducing better marketing techniques for your business. Some digital marketing tools empower organizations to achieve a significant value for their investment while ensuring quality management and best results.

Here we have a list of four digital marketing tools every small business owner should have:

Google My Business

Google My Business is a free-of-cost service and an easy-to-operate online tool for businesses. It enables you to manage your presence in the online market, including Google Search and Maps. To help your customers find and know more about your business offerings, it presents them with your business's key facts, such as:

Business address and phone number
Opening hours
Website URL
Google reviews
Social media links
Photos & posts

Developing an accurate listing enables you to build a reliable connection with your audience. Google My Business also offers you information regarding your website users' behavior and how they react to the content available on your website.

Google Analytics

Developing a website for any business is essential, but maintaining and enticing new customers through your website is the more significant challenge. Google Analytics is one of the highly-influential and powerful tools that track all the relevant details about how your audience interacts and responds to your website and offerings.

Therefore, you can utilize the collected data to work on a robust strategy and implementation to enhance your website's user interface and functionality. It also allows you to filter data based on a specific day, date, or month, enabling you to gauge your website's performance over time and accordingly determine the necessary action plan.

Google Ads

Google Ads, formerly recognized as Google AdWords, is a brilliant advertising platform introduced by Google for businesses who wish to promote their services on Google search results. It is considered one of the top-significant investments in an online advertising campaign to promote your business online.

Google Ads works by attracting your potential leads who search for products and companies offering similar services as yours. Follow the below-mentioned steps to start your marketing campaign:

Create your ad copy
Select the right set of keywords you wish to target
Fix a daily maximum budget
Choose the starting and end dates of your campaign

Data derived from Google Analytics will also assist you in effectively strategizing the entire campaign. Therefore, using Google AdWords and analytics, you can customize your ads to make your reach location or keyword-specific as per your targeted audience.

Google Digital Unlocked

Learning and progressing with time and technology is the only key to standing out in an online market. Therefore, if you wish to enhance and upgrade your digital marketing skills and techniques, then Google Digital Unlocked is the right tool for your assistance.

Following are some digital marketing topics that can offer great help to your website:

Making the most of social media
Merchandizing more products online
Turning data into insights
Building an online store
How to get noticed via search ads

About us

We pride ourselves in providing "Technology Therapy"! Are you looking for practical solutions to establish a robust digital marketing campaign for your business? If you wish to hire the best digital marketing company in Los Angeles, California, GuestBrands is here to help! We offer high-quality digital marketing and technology hybrid solutions to SMBs to transform their digital marketing efforts. Our services include, GBP/GMB Boosting and Optimization, Social Media Marketing, Facebook Ads, Instagram Ads, Content Marketing (Blogs), Web Development (websites), Database Rejuvenation, SEO, and Google Ads/YouTube Ads and now TIKTOK Ads.